Adidas and Yeezy have become household names in athletic and high fashion circles, from the basketball court to the runway. What started as a sports shoe brand has transformed into a global fashion icon, in large part thanks to the Yeezy collaboration with musician and designer Kanye West. Besides the collab drop-off a few months ago, Adidas and Yeezy will remain known for their influence on the fashion industry.
How Adidas and Yeezy Became Fashion Icons?
The Early Days of Adidas
Adidas was founded in Germany in 1949 by Adi Dassler and initially focused on producing athletic shoes. The brand gained popularity in the 1970s and 1980s thanks to endorsements from sports stars like Kareem Abdul-Jabbar and Lionel Messi. In the 1990s, Adidas expanded into streetwear and fashion, collaborating with designers like Stella McCartney and Yohji Yamamoto.
The Yeezy Collaboration
In 2015, Adidas announced a partnership with musician and fashion designer Kanye West to create a line of sneakers called Yeezy. The first Yeezy Boost sneaker was released in 2015 and was an instant hit, selling out within minutes and turning out to be the most exceptional Adidas sneakers ever made. Since then, the line has expanded to include apparel and accessories and has become one of the most coveted brands in fashion.
Adidas reviewed its relationship with Kanye West on October 7, 2022, following his antisemitic comments. According to the Washington Post, on October 25, Adidas stated that the line would terminate immediately: “Ye’s[a] recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
In February 2023, Adidas and West agreed to sell the remaining $500 million Yeezy sneakers in 2023. The revised contract, which excludes West’s clothing line and new designs, will only be used to sell the existing stock of his shoe business.
Adidas and Yeezy’s Influence on Fashion
Adidas and Yeezy have had a significant impact on the fashion industry. The brands have popularised the “athleisure” trend, which blurs the lines between athletic wear and everyday clothing. They have also influenced trends like chunky sneakers, which have become streetwear essentials and a high fashion staple. In addition, Adidas and Yeezy have collaborated with high-end designers like Alexander Wang and Raf Simons, further blurring the lines between the athletic and high fashion.
What Is the Most Popular Yeezy Design?
Here are the most popular Yeezy Adidas shoes models worthy of getting for your sneaker collection.
Adidas Yeezy 350 V2
With greater attention paid to detail and tiny tweaks, the Adidas Yeezy 350 V2 quietly differs from the other shoes, setting it distinct from the rest of the range. These Yeezy sneakers are at the top of their game in terms of both fashion and technology, especially the V2 Light’s light-sensitive colour palette.
The Yeezy Hyperspace’s light grey and translucent colouring is another exceptionally stylish option. One of the brand’s most recent releases, it’s a significant must-have for devoted Yeezy collectors. All these things make the 350 V2 regarded as the most well-liked Yeezy Adidas sneakers model.
Adidas Yeezy 700
A bulky silhouette or a style with many layers? The result is the Adidas Yeezy 700, a hybrid of the two with various brilliant colours and a similarly vibrant personality. The 700 is one of the most affordable Yeezy models made and is available in a vast array of hues to suit any taste.
These shoes are just as comfortable as their clumsy appearance implies, which is one reason why their resale price increased dramatically. The Yeezy 700 also comes in distinct variations, including the Yeezy Boost 700 v2, Yeezy Boost 700 v3, and the Yeezy Boost 700 MNVN.
Adidas Yeezy Foam Runner
Instead of being a standard pair of sneakers, the Adidas Yeezy Foam Runner is a statement fashion accessory. It was released unexpectedly and features a modern yet straightforward design making it easy to put on and take off.
Also, it was a chance to introduce new material to the Yeezy line; a combination of harvested algae and EVA materials makes these sneakers as comfortable and beneficial to the earth as they are to your wardrobe.
Adidas Yeezy Boost 700 “Wave Runner”
The Adidas Yeezy Boost 700 “Wave Runner” made its official debut in 2017 at the Yeezy Season 5 fashion show, grabbing notice with a chunkier appearance than had previously been seen and a variety of new colours to match.
Each year, there are new iterations of this sneaker; nevertheless, if you’re hunting for the original, be prepared to pay close to $1,000 per pair. With a new creative palette from both Yeezy and Adidas and a somewhat lower retail price point than prior pairs, it features a timeless design.
Adidas Yeezy 450
It’s undeniable that not everyone will adore donning these Adidas shoes for sale because of their design. They stand out from the crowd thanks to the distinctive silhouette, meaning they would work well as footwear and wall art.
The 450 design has a straightforward two-piece structure and is known for being extremely comfortable. When you stop discussing this shoe’s style and start talking about its breathability, it’s because of its sock-like Primeknit upper.
Adidas Yeezy 700 V3
Kanye West teased the Adidas Yeezy 700 V3 in 2018 via a tweet, but the shoe didn’t go on sale until 2019. It began when Kanye gave DJ Khaled a pair of sneakers as part of a Forbes interview regarding sneakers. These blocky sneakers are another distinctive design; shortly said, they are loud and powerful!